Whether a startup company or a multi-billion-dollar business, lead generation will always be on top of the list for both sales and the marketing team. In fact, this serves as the “fuel” for every department of the company.
Getting leads requires a tactical operation. While this is usually part of the marketing campaign, lead generation needs direct engagement with people. This is why your strategy needs to be more specific. Here are some ways on how to get more leads with your business:
1. Implement Outbound and Inbound Marketing
Usually, companies only have outbound marketing for getting leads. Outbound marketing can be more effective than inbound marketing, but this doesn’t mean your business doesn’t need inbound marketing. Running both campaigns efficiently can give you more leads.
For inbound marketing, start with personalizing everyone’s email communication. Consider looking for direct mail fulfillment services to help work with your campaigns. Getting active in various online networking sites can also help increase leads. You can share informative articles, videos, and infographic. In addition, make sure to address people’s queries and concerns.
2. Use Social Media to Expand Network Base
There is no doubt that Social Media has become one of the biggest game changers in digital marketing. Many marketers use this to boost brand awareness and reputation management. One of the advantages of Social Media is it enables you to interact with your network directly. This makes it easier for you to get more potential clients and increase your leads.
To use Social Media effectively, you need to be consistent with your content marketing strategy. In Facebook, some tools can help get potential leads. For example, the Facebook Ads manager allows you to be more specific with the demographics. You can reach the target audience according to age, gender, and even location.
3. Upgrade your Tech Tools
In today’s business world, you need the right set of tools to help your team become more productive and efficient with their research and other important tasks. Some of the commonly used tools by digital marketers are Leadformly, Intercom Acquire, Lead Forensics, ActiveCampaign, and LinkedIn Sales Navigator.
Taking advantage of these tools should make it easier for you to keep track of the progress, and make necessary adjustments with your strategies. For example, Leadformly enables you to segment your leads. It has built-in analytics and audience insights to help you analyze your leads and their performance status.
4. Participate in Forums
Another way to reach a specific target market is to be active in online forums. Sharing knowledge to other people can help you gain your reputation in a particular field. In time, expect to have more queries, which can be your potential leads as well.
Once you have more followers, you can set up your video channel. Going live for your subscribers or followers to share your perspective about your products and services can increase your leads.
There are many other ways you can do to improve your lead generation strategies. Do your research, and reevaluate your current campaigns. Make certain adjustments when necessary.