Science, Digital & Technology

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Defining Digital Marketing Metrics in Your Customer Lifetime Value Numbers

Some years ago, the Internet was primarily meant for watching videos and keeping in touch with friends. These days, it has transformed business marketing. All companies are rushing to gain more customers on online platforms since over 90% of them are using the Internet.   Unfortunately, only a fraction of those investing in digital marketing …

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What Your Home Insurance Can and Cannot Cover

A typical home insurance or homeowners insurance protects your property against damages or loss. In case your home and belongings were damaged, it can help pay for repairs and replacement. However, the coverage of your home insurance has certain limitations, and it’s crucial for you to be familiar with them. What homeowners insurance covers Homeowners …

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The Essence of Heavy Construction Machinery in Commercial Landscaping

An earthmoving machine is a piece of heavy equipment that helps construction companies do their job efficiently. This is essential when your business is into engineering and construction projects. If you’re an entrepreneur wanting to dig a foundation for your business landscaping, there’s a practical solution.   With a wide range of earthmoving equipment pieces …

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Work and Personal Life: Helping Your Employees Find the Right Balance

Work-life balance is not a new concept and it continues to grow in influence with each passing year. This is partly because employers are making a huge effort to appeal to millennial workers, who are projected to make up 75 per cent of the workforce by 2025. Work-life balance entails managing workplace stress and the …

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Mitigating the Impact of Water Erosion on Unpaved Roads

Water erosion represents one of the biggest threats to the integrity of a dirt or gravel road. Unpaved roads should be graded to maintain a camber that allows water to effectively drain away from the surface, mitigating overall water damage. One of the biggest drawbacks of roads made of dirt or gravel is that they …

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