Ever wondered why fast food chains always have the colors red and/or yellow in their logo? One look at McDonald’s, Burger King, and Wendy’s, if you are not hungry that is, will make you realize that red and yellow are the staple colors of most restaurants and food chains. Why? This is because the color red is one that is associated with urgency and appetite. Subtle but effective marketing strategy, isn’t it?
But, there is more to visual marketing than just colors. As a business owner, putting your attention on how your company utilizes the importance of visual marketing is crucial. There is a reason why there are professional graphic design services in Salt Lake City and reading this article might help you realize why you need them and how good visuals can take you to places.
Humans learn things through visuals
Toddlers learn shapes, things, colors, animals, and mostly their basic knowledge about things through their sense of sight. Flashcards that have different kinds of fruits and colors, allows a child to know what a banana is from a strawberry. This is because the majority of humans, regardless of age, learn faster through visual aids. Thus, investing in a well-researched graphics for your business is crucial for its success.
Colors influence people
As mentioned, the color red creates a sense of urgency or increase in appetite. The color blue, on the other hand, reflects peace, tranquility, and masculinity. Green usually reflects nature and the environment while orange and yellow promote energy and positivity. Using the color blue for your food business might lead to a curbed appetite. Using orange or yellow based colors for your spa and wellness business might just give you the opposite of a relaxing effect. The point is, colors influence people and it is important to choose the right one when it comes to marketing different aspects of your business.
Visuals are flexible
A font that is used as a logo of a restaurant, can also be used in making an infographic for servicing company. Simple changes in color, the size, having additional designs, and practically unleashing one’s skills and creativity in marketing can make a concept go a long way. Because visuals are flexible, and not to mention effective, a lot of businesses invest in having good visual representation because it helps.
It is more easily shared because it is received more easily
Having an infographic in your website about the different kinds of coffee that you are selling can be shared more easily by people as compared to the article about coffee that your competitor wrote. Both give information and aims to educate people about your products and your field, but yours is more appealing because it involves more than just black and white texts. In the age of social media and online communities, the easier your content can be shared, the more effective your marketing strategy would be.
Finally realized the importance and role of visuals in marketing your business? It is never too late to make yours effective and inviting.